PRODUCT CATEGORY

NEWS

Landing a spot on the Mercedes-Benz Fashion Week Australia schedule is on many an aspiring designer’s checklist and for these six young Australian brands, the box will be checked in May. IMG has announced the line-up for the Next Gen show, with a selection of young designers from around the country.

Anna Quan, Kaliver, Third Form, Holystone, Jason Hewitt and Monster Alphabets will showcase their brands to a selection of local and international media and buyers in a single presentation. The six talents represent a diverse range of aesthetics, hailing from different areas of Australia. Anna Hoang of Anna Quan, who already counts Kendall Jenner as a fan (remember that jumpsuit?), is known for a modern take on tailoring, while Third Form’s Merryn Kelly has amassed a cult following with her pared back take on ready-to-wear. They join the romantic offerings from Roni Cross’s Kaliver, Monster Alphabet’s Japanese-inflected pieces, leather label Holystone and Jason Hewitt.

The group beat out over 50 finalists and were chosen by a panel of industry leaders including Vogue Australia’s editor-in-chief Edwina McCann, David Jones merchandise director Donna Player, mytheresa.com’s Justin O’Shea and Parlour X founder Eva Galambos among others.

As part of Australian fashion week’s restructure, shifted from April to May to create a focus on resort, Project Next Gen has evolved from its previous group format to six specially-selected designers who underwent a judging process. After presenting their collections to the panel the names were selected by seven panelists.

The designers chosen will also receive a one year mentorship from St. George Bank Business Advisory.

Mercedes-Benz Fashion Week Australia will run from May 15-20, 2016.