PRODUCT CATEGORY

NEWS


London Fashion Week will be screened to more than 35million people across the country this February. In a collaboration with Ocean, the British Fashion Council will be showing LFW footage on 60 outside screens across the United Kingdom, running from 15th - 23rd February 2016. For the first time LFW will be screened in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle as well as around London at Canary Wharf, Holland Park roundabout, Two Towers West (on the A4/M4 between London and Heathrow) and Westfield.
 
In the run up to LFW the screens will play footage from SS16 celebrating the talent and breadth of designer businesses and during LFW through daily round ups of the shows and presentations.
 
Caroline Rush CBE, CEO, British Fashion Council said, ‘Collaborating with Ocean Outdoor means that we are able to bring British talent and London Fashion Week to more people than ever before.  At a time when many conversations are taking place around connecting fashion weeks with consumers, this is a perfect opportunity to reach both new and existing fashion fans throughout the UK.’
 
Ocean CEO Tim Bleakley said ‘Our partnership with the British Fashion Council builds on previous London Fashion Week innovations which allowed us to present the UK's first shoppable billboard in association with Twitter and Topshop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid. This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio.’

As well as the collaboration with Ocean Outdoor the BFC today announces a public programme of events that will run alongside London Fashion Week.